Superbowl Ratings Not Optimal for CBS

I believe this year CBS will be the broadcasting station for the Superbowl. This lucky network however could have had bigger ratings if things had turned out differently during the NFC championship game this week.

CBS execs were routing for the Vikings... and not because they like Adrian Peterson. They were routing for Vikings because the head-to-head matchup of "Peyton Manning vs. Brett Favre" was predicted to bring in higher viewership and higher ratings.

Their worst case scenario? Jets vs. Saints.

Hey, you can't win them all.

Donde Esta The Advertisers?

As much crap as we gave Peyton for all the commercials, I kinda miss them. Where are the commercials of Eli and Peyton showing the sibling love? Where are the clever beer commercials that make us laugh? Why no call to action to go online and play a game?

Why is every commercial I see about insurance???! Between State Farm, Geico and Progressive... well guess what... I don't have a car!

We used to have good commercials. Coors Light has tried to move their coach quotes to the next level - but they just aren't as funny. Even Burger King has given up on the King. And Verizon? I get it. Your network is everywhere. (BTW, who came up with the line "The towels are kinda scratchy").

Priceless "Prep Talk" Peyton Campaign

One of the great intersections of my life is the football marketing programs. It brings my work and pleasure together. Of course I love what I do so the equation has pretty obvious results.

This week's commercial featuring a "pep talk" from Peyton drove consumers to priceless.com/preptalk.

Failures:
With no disrespect intended for the online marketers at Mastercard, if you're going to spend the money on the commercial, you could at least spend a little bit of budget for some search engine keywords on Google.

First I tried typing in the url and I got "page not found". So maybe it was priceless.com/peptalkS (plural) or maybe i just totally remembered the url incorrectly. Either way, I considered typing in a direct url my user-error.

So I moved onto the omniscient Google. I typed in "priceless prep talk" and what I was looking for did not come up. In fact, no advertising even came up for those keywords. I tried three more sets of keywords and still nada.

I had to resort to a generic "priceless mastercard" search and got priceless.com homepage.

Successes:
Well at least on the homepage I found exactly what I was looking for. From there my experience was great.

This customized (i got to type in my name to hear Peyton cover his mouth and say "Sarah") experience had cute clips of the charming QB giving me advice. Very well and smoothly done. No quirks. I sent to a friend easily. I had a great time. And if my name wasn't there, there were some awesome options like "Mr. Man" or "Babe".

Definitely recommend everyone attempt to find the campaign. But I won't make it easy for you. You should experience the mistakes of MasterCard yourself.

Done, Done and... DONE!



...with my Digital Media Marketing Certificate. Final class is done. Final exam is handed in. Final Final is Finally done. Now once I "pass" the class officially, I have to harass NYU to send me my certificate. I fear they will tell me that for some technicality reason I haven't earned it. I will be furious. ROAR ANGRY HIPPO!!!!!!!!!!



They better hope they don't encounter the angry hippo sah. So hopefully I am truly done.