Superbowl Ratings Not Optimal for CBS

I believe this year CBS will be the broadcasting station for the Superbowl. This lucky network however could have had bigger ratings if things had turned out differently during the NFC championship game this week.

CBS execs were routing for the Vikings... and not because they like Adrian Peterson. They were routing for Vikings because the head-to-head matchup of "Peyton Manning vs. Brett Favre" was predicted to bring in higher viewership and higher ratings.

Their worst case scenario? Jets vs. Saints.

Hey, you can't win them all.